marketing & content creation experience
I have experience managing social media accounts, developing marketing campaigns, researching trends, and leveraging metrics to create compelling digital content.
I have previously worked as the Communications Administrative Associate at Reading Musical Foundation, a Marketing Specialist for UNCWilmington Campus Life Department, as an Assistant to the Art Department at Visions Film Festival & Conference, and as a freelancer with Anderson Group Marketing Agency.
sample marketing campaign
I created a sample marketing campaign for the publishing company, Penguin Random House, addressing how to promote reading against other ways people are spending their time on entertainment. I specifically targeted new and casual readers in the Gen Z and Millennial demographic.
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Download as a PDF
reading musical foundation
Click here to see additional Reading Musical Foundation social media posts and projects.
campus life
While managing UNCWilmingon Campus Life Department’s social media accounts, I worked with a team to develop the brand image and differentiate Campus Life from other UNCWilmington organizations. I focused on a modern and clean design.
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I freelanced with Anderson Group, a marketing agency, to revamp their social media pages and create content that reinforced their brand image.
anderson group
book instagram
As a way to bolster my skills in content creation, flat lay photography, and design, I started an Instagram account focused on all things books and reading.
short film
I used Canva to create content for a short film’s Instagram page. In developing the brand image, I took inspiration from scrapbooks and a neon light aesthetic to capture the feel of the film’s coming of age sisterhood story that took place at a Halloween party.
